Importance Of Auto-responders To Internet Marketers

The success of an Internet marketing business depends very much on the sales of products and in order to sell these products, Internet marketers need a list of customers. And this is where auto-responders can be very helpful for Internet marketers.

If you want to succeed in Internet marketing, there is one thing that you absolutely need and that is a list of customers. Without a list, who are you going to sell your products to? Marketing gurus have always expounded that to find new customers is very difficult. It’s best to sell to your existing customers and translating this to the Internet marketing world, it means people who had opted into your list.

Building a List of Potential Customers

In order to build an opt-in list, an auto-responder is important. This is because you cannot be online all the time and your

potential customer can be filling in your opt in form at the moment you’re sleeping or away from your PC. With an auto-responder, this can be done automatically and the potential customer can become one of the people on your list of potential customers.

Exposure to Your Sales Messages

Once a potential customer chooses to opt into your list, you have the opportunity to expose him to your messages. It has been said that it takes several messages about a product before the final purchase decision is made. With an auto-responder, you have the opportunity to expose your potential customer with messages about your products many times and perhaps lead him to decide to ultimately make the purchase. This cannot be done if you don’t have an auto-responder.

Establish a Relationship with Potential Customers

In this manner, an auto-responder will also

allow you to establish a relationship with your customer. Send him greetings, useful information and not just sales letters and establish a rapport with him. He will most likely look forward to your emails and when you do recommend him a product, he will be more than likely to be open to purchasing the product.


An auto-responder is one tool that no Internet marketer should be without. You can accomplish much more with this software because you can build a list of potential customers. But of course, you also need to be able to make visitors to your website give you their email address so that they can be included in your list but that is another skill that you need to learn as an Internet marketer.

Having an auto-responder will mean that your “shop” is open 24/7 and you can reach your potential customers through their inbox which they most likely look at daily. Automating the sending of messages to your potential customers will mean it will free you to do other things that will expand your Internet marketing business. And this can only be done if you have an auto-responder working for you. 

Article Written By UmiNoor

Been writing online since 2009 for several writing websites. Writing had always been my passion. And I just love to share any information that I find online and offline. Hope you enjoy reading my articles here at ExpertsColumn. Be sure to send a friend request to me.

Last updated on 25-07-2016 1K 0

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